Kong Rong


  Rong Kong

  College of Economics and Management

  Northwest A&F University

  Yangling, Shaanxi Province 712100, P.R. China

  Tel: 86-29-87081740(o)

  Email: <>/

  Fax: 86-29-87081209



  Sex: Female

  Citizenship: Chinese

  Professional Title: Professor

  Research fields: agricultural economics, agricultural investment and finance, rural credit, farmer income, rural entrepreneurship



  1999~2002: PhD. College of Economics and Management, Northwest A&F University, Shaanxi, China

  1996~1999: MSc. College of Economics and Management, Northwest A & F University, Shaanxi, China

  1986~1990: BSc. College of Economics and Management, Northwest A & F University Shaanxi, China



  Northwest A&F University, Yangling, Shaanxi, 712100, PRC

  2008~present: Professor, College of Economics and Management

  2005.5~present: Head of Department, College of Economics and Management

  2002.11~2008.12: Associate Professor, College of Economics and Management

  1996.11~1997.11: Lecturer, College of Economics and Management

  Agricultural Bureau of Baoji City, Shaanxi, 721000, PRC

  1990.7~1997.10: Civil Servant, Agricultural Bureau of Baoji City



  2015.9-2015.10: Visiting Scholar, Department of Applied Economics and Management, Cornell University, USA

  2006.1~2007.2: Visiting Scholar, Department of Applied Economics and Management, Cornell University, USA

  2001.10~2001.12: Visiting Scholar, Department of Agricultural Economics, Zhongxin University, Taiwan



  2018-2021: National Nature Science Fund " Influence Mechanism of Rural Financial Literacy on the Quality of Revenue with Financial Behaviors' Mediation and the Strategy of Promoting Research "

  2014-2017: National Nature Science Fund "Formal Credit Constrain and Policy Improvement in Rural West China at the View of Farmers Income Quality "

  2013-2015: Project of China Education Ministry " Interactive Influence among Farmers' Income Quality, Credit Demand and Formal Credit Constrains in Rural West China"

  2009- 2011: National Nature Science Fund " Measurement and Control of Poor Farmers’ Formal Credit Risk Based on Trust in Rural China"

  2008-2010: Social and Humanity Project of China Education Ministry " Study on Financing Risk Measurement and Control of Farm households in West China"

  2008-2009: Fund of Soft Science of Shaanxi Province " Rural Investment Strategy of Fixed Assets in Shaanxi"

  2009: University scientific research projects "SME Cluster Development and Farmer’s Income Growth in the Western Region of China"

  2008: Cornell University JSL Fund "Formal and Informal Lending in Rural China"

  2004-2006: Fund of Soft Science of Shaanxi Province " Cluster Development of SMEs and Farmers’ Income Increase in Shaanxi, China"



  2014 Outstanding Reviewer Award of China Agricultural Economic Review

  2011 Emerald Literati Network Award for Excellence Paper Published

  2010 Northwest A&F University Excellent Faculty

  2010 Northwest A&F University Excellent Dissertation (Supervised)

  2009 China Agricultural Economic Review Award for Excellence Paper Published



  [1] Lanlan Su, Xuesong He, Rong Kong. The Impact of Financial Literacy on Demand for Farmland Mortgage Loans: An Analysis Based on Regulatory Effect of Farmer Differentiation and Farmland Certification, Chinese Rural Economy, 2017(11)

  [2] Xuesong He, Rong Kong. Mechanism Analysis and Empirical Test about the Effect of Inclusive Finance on Reducing Rural Poverty, Journal of Northwest Agriculture and Forestry University (Social Science Edition), 2017 (3)

  [3] Lanlan Su, Yanling Peng, Rong Kong. Impact of Social Network on the Performance of Farmers' Entrepreneurship: Based on the Mediating Role of Entrepreneurial Resource Availability, Finance and Trade Research, 2017(6)

  [4] Lanlan Su, Yanling Peng, Rong Kong. Research on the Influence of Farmers’ Entrepreneurial Ability on the Sense of Achievement for their Entrepreneurial Activity: Analysis based on the mediating effect of entrepreneurial Performance and Moderating effects of entrepreneurial Motivation, Journal of Agrotechnical Economics, 2016(12)

  [5] Yanling Peng, Rong Kong, Turvey Calum. Land Use Right Mortgage, Liquidity Constraint, and Farmers’ Entrepreneurial Choice, Journal of Agrotechnical Economics, 2016(5)

  [6] Jie Ren, Rong Kong. Study on Households Income Quality Based on Confirmatory Factor Analysis, Journal of Chongqing University (Social Science Edition), 2016(4)

  [7] Ying Cao, Turvey Calum, Jiujie Ma, Rong Kong, GuangWen He, Jubo Yan. Incentive Mechanisms, Loan Decisions and Policy Rationing: A Framed Field Experiment on Rural Credit, Agricultural Finance Review, 2016(3)

  [8] Kai Deng, Rong Kong.The Effect of Income Quality on the Credit Demand of Migrant Workers: Based on Survey Data from Henan, Shandong, Shaanxi, Economic Survey, 2016(1)

  [9] Jie Ren, Rong Kong, Turvey Calum. Farmers Rationing of Credit Risk Identification and Its Influencing Factors, Chinese Rural Economy, 2015(3)

  [10] Rong Kong ,Calum G Turvey, H Channa, Yanling Peng. Factors Affecting Farmers’ Participation in China’s Group Guarantee Lending Program, China Agricultural Economic Review, 2015(1)

  [11] Kai Deng, Tingjie Huo, Rong Kong. Influence of Income Stability on Credit Demand of Rural Migrant Workers---A Case of Shaanxi and Shanxi, Collected Essays on Finance and Economics, 2014(5)

  [12] Kai Deng, Rong Kong. Farmers Credit Demand Factors in the View of Migrant Workers Working Cost, Research on Economics and Management, 2014(4)

  [13] Hu Zhang, Rong Kong. Research on Factors Affecting Farmers’ Willingness to Pay for Agricultural Insurance---Based on the Data of 413 Farmers in Longyan, Fujian Province, Journal of Northwest Agriculture and Forestry University (Social Science Edition), 2014(3)

  [14] Guoli Yang, Rong Kong.The Transfer Price of Agricultural Land Contract Management: A Balance of Supply and Demand: Based on 721 peasant households from Shaanxi province, Rural Economy, 2014(2)

  [15] Xin Wang, Rong Kong. Income Quality and Horizontal Equity Comparison of Migrant Workers, Farmers and Urban Residents: Based on the Analysis of Migrant Workers Self-perception, Soft Science, 2014(1)

  [16] R Kong, CG Turvey, X Xu , F Liu. Borrower attitudes, lender attitudes and agricultural lending in rural China, International Journal of Bank Marketing, 2014

  [17] YL Peng,R Kong, CG Turvey. Study on Active Degree and Factors Influencing Farmers' Entrepreneurial Intention Based on the Simultaneous Equations Analysis of Demand and Supply, Research On Economics And Management,2013(4)

  [18] SV Khantachavana, CG Turvey, R Kong, X Xia. On the Transactions Values of Land Use Rights in China, Journal of Comparative Economics, 2013

  [19] CG Turvey, X Xu, R Kong , Y Cao. Attitudinal Asymmetries and the Lender-Borrower Relationship: Survey Results on Farm Lending in Shandong of China, Journal of Financial Economics, 2013

  [20] Calum G Turvey, Xin Gao, Rong Nie, Linping Wang, Rong Kong. Subjective, Risks, Objective Risks and the Crop Insurance Problem in Rural China, Geneva Papers on Risk and Insurance-Issues and Practice, 2013(3)

  [21] CG Turvey, G He, MA Jiujie, R Kong, P Meagher. Farm Credit and Credit Demand Elasticities in Shaanxi and Gansu, People's Republic of China, China Economic Review, 2012, 23(4)

  [22] Rong Kong, Yanling Peng, Yanjun Ren. Process and Influence Factors on Farmers’ Decision of Joining Guarantee Group Based on 789 Farmers Survey In Gan Su and Shan Xi Province, Issues In Agricultural Economy, 2011(10)

  [23] Yanling Peng, Rong Kong,Ruihong Wang.Entrepreneurial Self-efficacy and Its Effect on the Conduction of the Famers’ Entrepreneurial Intention, Research on Economics and Management, 2011(12)

  [24] Rong Kong, Minghui Yi, Zongyuan Shang. Analysis of Farm Households’ Financing Preference and Causes, Journal of Chongqing University (Social Science Edition), 2011(6)

  [25] Yalin Yuan,Rong Kong, Calum G Turvey. Analysis of Western Farmers New Weather Insurance Interest, Rural Economy, 2011(1)

  [26] Weihua Yang, Rong Kong. Research on the Influencing factors of lending trust among famers, Northern Economy, 2011(8)

  [27] Yongjie Ma, Rong Kong. Measurement of farmers formal credit risk, Guangdong Agricultural Science, 2011(20)

  [28] Yajun Wang, Rong Kong. Influence of the industrial development on agricultural economy in resources-abundant areas, Journal of Arid Land Resources and Environment, 2011(10)

  [29] Rong Kong, Calum Turvey, Guangwen He, Jiujie Ma, P Meagher <,%20Patrick)%20&tn=SE_baiduxueshu_c1gjeupa&ie=utf-8&sc_f_para=sc_hilight=person>. Factors influencing Shaanxi and Gansu farmers' willingness to purchase weather insurance, China Agricultural Economic Review, 2011 (4)

  [30] Calum G Turvey, Rong Kong, Xuexi Huo. Borrowing amongst friends: the economics of informal credit in rural China, China Agricultural Economic Review, 2010(2)

  [31] Calum G Turvey, Rong Kong. Informal lending amongst friends and relatives: Can microcredit compete in rural China, China Economic Review, 2010(21)

  [32] Calum G Turvey, Rong Kong. Weather risk and the viability of weather insurance in China's Gansu, Shaanxi, and Henan provinces, China Agricultural Economic Review, 2010(2)

  [33] Rong Kong, XZ Yang. A Satisfaction Research on Peasant Household Microfinance, Financial Theory & Practice, 2010(8)

  [34] Rong Kong, Xiuzhen Yang. Study on Evaluation System of Degree of Satisfaction about Rural Micro Credit, Economic Issues, 2010(8)

  [35] Rong Kong, Xingping Li. A Study on the Credit Game Relationship between Poor Farmer and Rural Credit Cooperatives Based on Trust, Journal of Chongqing University (Social Science Edition), 2010(5)

  [36] Yalin Yuan, Rong Kong. Difference between Purchase Will of Weather Insurance and its Contributing Factors from Farming Households in West China, Journal of Guizhou University of Finance and Economics, 2010(5)

  [37] Rong Kong, Chuanmei Chen, Minghui Yi. Empirical Study on Factors Influencing Farm Householders’ Availability of Formal Credit, Agricultural Economics and Management, 2010(3)

  [38] Rong Kong, Calum Turvey, Xuexi Huo. An Empirical Analysis of Trust, Guilt and Credit Choice of Farmers, China Rural Economy, 2009(11)

  [39] Wenjing Zhang, Rong Kong, Calum Turvey. On Credit Mechanism of Micro-Credit in China, Commercial Research, 2009(3)

  [40] Rong Kong, Yong Liang. Study on The influence of Fixed Assets Investment on Farmers' Income, Journal of Agrotechnical Economics, 2009(4)

  [41] Rong Kong, Calum G Turvey. Research on the Relationship between Chinese Farmers’ Business Risk and Their Lending Choice, World Economic Papers, 2009(1)

  [42] Calum G Turvey, Rong Kong. Business and Financial Risk of Small Farm Households in China, China Agricultural Economic Review, 2009(1)

  [43] Rong Kong. Cluster Model Selection of Mid-small Enterprises in West China, Economic Geography, 2007(6)

  [44] Rong Kong, Calum Turvey, Jianchao Luo. Trust, Interest Rate and Cooperation and Competition in Rural Financial Market, Journal of Agrotechnical Economics, 2007(5)